Scenario Planning creates new, insightful thinking about any complex situation with no currently clear path forward and helps avoid paralysis in the face of uncertainty or challenge.
We have used this approach across a wide variety of issues, such as helping plot strategy for entry into new geographies, identifying fresh ways forward in addressing complex regulatory issues, and envisioning the future of communications in a rapidly changing world.
All effective business planning starts with an understanding of both the external environment and an organization’s own capabilities and opportunities.
Covid-19 has drastically changed not only the external environment, but also the nature of many organizations’ strengths weaknesses, opportunities and threats. In such a situation, gradual, incremental change may not be the best option for many organizations. This means that senior executives will need to find ways to quickly and radically shift their thinking.
Scenario planning and other processes can be used to open people’s minds to new possibilities. Integrated internal communications and change management programs can then be used to reshape organizations’ objectives, cultures, structures and programs.
At 385 Consulting, we have extensive experience in dealing with sudden changes and helping organizations navigate in these ways through turbulence and uncertainty.
Integrated Communications Strategies